Kennedy Rose a.k.a. “Cozy Games” is a gaming and lifestyle influencer who found an audience on TikTok when the pandemic lockdown inspired her to revisit her childhood love of video games. She’s built a genuine relationship with Red Bull from the beginning of her social media career, with over 3+ years of both planned and organic brand engagement.

To cater to Kennedy’s unique and diverse audience, Red Bull built custom gifts and experiences that show an authentic understanding of Kennedy’s brand, goals, and personality.