As a League of Legends streamer, Jayden (fka YourPrincess) felt out-of-place in the male dominated industry. She dreamt of creating a collaborative community for women to come together and talk about streaming, video game culture, and content creation to share with her audience of nearly 150k on Twitch.

Red Bull gave wings to this idea through Press Enter, a series of panels curated and hosted by women in gaming. Launching in March 2022 for Women’s History Month, the first Press Enter livestream landed on the front page of Twitch and garnered over 120k concurrent views. Red Bull provided the venue, production support, travel, and talent fees for all talent so that Jayden could focus on her goal of spreading positivity on a traditionally toxic online space.