A creative writer + marketer based in Oakland, CA.

About me

I’m a digital marketer with 8+ years of experience in the media industry. I started my career as a music + film critic for publications such as Rotten Tomatoes and NPR Music. I studied English & American Studies at UC Berkeley and got my masters in journalism at USC Annenberg.

I’m currently at Red Bull where I create one-of-a-kind, IRL experiences for influencers to elevate their content and grow authentic brand love with their audiences.

My unique background makes me an expert in social media storytelling, influencer marketing, and organic brand awareness for consumer packaged goods. I am passionate about diversity + inclusion in the influencer space and work to elevate and protect the voices of marginalized groups, with a primary focus on gaming + Twitch streamers.

Outside of work, I am currently writing my first book about music on Tumblr in the 2010s, hosting a podcast about the Beach Boys, and creating video essays about pop music.